Build Your Brand When You Are Busy! Try to stay away from: I don’t have the time. How Full Is Your Plate?

The best time to build your brand is when you say your plate is full. May people avoid doing things to grow their business because they say they are busy and don’t have the time. Marketing and social media posts are best to do when you are busy because it shows people that you are engaged all of the time. If you post once a month then it shows people that you are inconsistent with your business. People buy from people who are current in their activity.

Marketing plans serve as the blueprints for your company’s sales strategy. They lay out every detail of what’s to come over the next year or years and may be subject to alteration or evaluation because of changes in the market. Marketing should not be set in motion and left alone, but constantly reviewed, evaluated and adjusted to suit the needs of the company and the wants of the consumer. Understanding how to judge whether your marketing plan is delivering the best possible results can save you time and money and help ensure the success of your business.

Here are several ways to evaluate your marketing plans:

ROI – Return on investment is always a major concern when it comes to marketing or any other business expense. The idea is to check whether the money you put into your marketing plan has resulted in a profit. You can calculate an overall measurement, but a more specific breakdown by each marketing initiative will tell you exactly which campaigns worked and which fell short.

Sales Numbers – Reading the numbers can be the fastest and most basic way to determine whether your plan is working. Take into account any rise in prices or expansion of the business, but when all is said and done, in raw numbers, you are selling more than you did a year ago.

Customer Response – Customer response in all its varied forms can help you to determine what type of reactions your marketing creates. Responding immediately in some way shows the potential client you care.

Expansion – If your marketing reach is expanding, the effectiveness of your plan is the probable cause. Marketing that makes its way into new regions either by customer recommendation or natural growth indicates both a successful and popular product or experience and an effective marketing message.

Partner Response – Your marketing partners will offer feedback about whether your marketing plan is working. These outside members of the team might feel the effects of a successful campaign before you do because they are often on the front lines and might have more direct customer interaction. The same goes for a negative report. If your partners are asking when you will be releasing new marketing efforts, it might be time to revamp the marketing plan.

Salespeople – Outside salespeople are a great barometer for the measurement of marketing effectiveness. Ask for feedback from your soldiers in the field to determine whether the message you are providing and the ways you are providing it are effective. You are sure to get advice in any case, but if the feedback is overwhelmingly negative or customers are completely unaware of your latest marketing efforts, your plan should be revised to better address existing clients and to suit the needs of your sales team.

Competitor Response – The actions of your competitors can often be very telling when it comes to the success or failure of your marketing plan. If competitors rush to copy what you’ve done or try their best to one-up your initiatives, the plan is working. If your campaigns go largely ignored or there is an immediate negative response, there may be an issue or at least a question about what you’ve set in motion.

Whatever you do, I strongly recommend that you shy way from telling people you are too busy! After, it’s busy we want because a good majority of business owners work in their business and not in their business. 365 days a year is the best time to work on your business.

Rick Gosser
Gosser Corporate Sales Inc.
phone 219-808-9888


We can make shirts from pictures…

Recently it seems our clients are asking us to male shirts using pictures. Years ago I would of asked, “You want me to make a shirt using your picture.? Sorry, we don’t do that kind of work. However, changes in the decorated apparel business now allows us to put on our creative thinking hats and now we say, “Sure, we can help take your idea and make it reality.

Here is the latest picture we got with a simple request: She said, “I want the shot glass image with some lettering added.” Can you do that? Of course was my answer. This is what we made for her, exactly what she wanted.





These shirts will be sailing to the Bahamas as they leave tonight on their cruise.

You have the ideas, we turn them into reality. What can we make for you?

Rick Gosser
Gosser Corporate Sales Inc.

Seven Ways to Start a Relationship with a New Potential Customer

In order to develop relationships with new prospects and turn those strangers into friends, you need to work at it and be real. This requires taking the necessary steps to help you gain their trust and turn those friends into customers. Here are seven tips that can help you with that.

1. Get to know them
You need to learn everything you can about prospects as people and their company. Spend the time to check out both the person and the company online. Check on Google, LinkedIn, Facebook, Twitter, Pinterest. Get to know them. From the company’s online presence, you should be able to pick up on the words used, its mission, vision and the image it is trying to project. Try to get a sense of the person’s beliefs and how they align with your own. Who are they and what do you have in common? What are their feelings about your message?

2. How will you make their life better?
It is all about them. If you can’t make their life better, why are you calling on them? What is the result you will deliver for them? Most likely they want more money, more sales, more customers and more profits, and less work and less stress. But don’t assume. Get very clear on your promise. Until you can get very clear and articulate about the transformation that you can offer them, you’re not ready to call on them.

3. Keep it real.
Assuming that you are a good person with ethics who really cares about other people, be that person. There is no place for old-school manipulation, pressure or guilting in building relationships. You should be able to feel good about what you’re about to ask for and the recommendations that you are making. Your new friend should also feel like it is the natural next step. People can spot a phony or a sleaze a mile away. Don’t be a phony or a sleaze.

4. Create value.

Don’t you hate this cliché? It’s the hard work, the counter-intuitive work that you need to be doing. How do you create value? You do it by giving away ideas. You do it by sharing ideas and best practices. When you leave your customer after a meeting, are they better off than when you showed up? Do they have something that they feel good about or that they can implement now? Have you left them wanting more? What’s the best tip you can share with them today that is going to make their life better now?

5. Be a storyteller.
Take them to a place with you where their problems go away. Learn how to tell stories. Stories engage both the brain and the heart, and give you an emotional connection. Stories allow them to get into the movie you are creating, and that allows imagination to move them along with you. There is something primal about a story. Become a talented storyteller and they will always want to hear more from you.

6. Make it easy to work together.
Consider from the other person’s point of view what obstacles there might be for you working together. Remove them ahead of time. Don’t make it confusing. Don’t put in a lot of conditions. Lay it all out and tell them what the next steps are, how you will work for them, how you will keep them informed and how you will make them look good. Find out if they want you to bundle all of the extra costs, such as set-up charges and freight. Be aware of the processes that they need to follow and put together a proposal that already anticipates their processes. Be very clear and very easy to work with, and make it very easy for them to justify working with you.

7. Don’t take anything personally.
Sometimes you won’t get your way. If you created a solution that you believe in and they didn’t buy, feel good about yourself. Sometimes it works out, sometimes it doesn’t. If you are desperate to make a sale, it will be obvious and it will be an obvious turnoff. Create something great, offer it to them and then let go of the decision. You want to feel good about your work and you want to leave the door open to try again.

The most profitable clients are built through the hard work of getting to know them, to understanding their motivations and their problems, and coming up with solutions that are totally framed around them. It’s a form of servant leadership. When you serve their needs, you earn their trust. When you earn their trust, you develop loyal customers who very often become your biggest fans.

Rick Gosser
Gosser Corporate Sales Inc.

Does branding matter to small businesses?

The answer to this question is a simple ‘Yes’. Branding matters to every business but perhaps more so to a small business, where it really helps to differentiate you from the competition. You need to be memorable, if people can’t remember your name how are they going to find you?

Here are some tips to help you grow your branding and stay front of mind.

1. Develop your brand mantra which is the heart and soul of your business. Your mantra is a quick and simple memorable statement that tells everyone immediately who you are and what you have to offer.

2. In addition to your brand mantra choose your brand messages – most companies have three key messages but it is perfectly ok to have one if you feel it does everything you need. Your messages should tell your audience what sets you apart from the competition, the added value you bring to the table and why they should choose you.

3. Tone of voice is about creating a voice to accompany your branding messages and mantra. Tonality is not just about what you say but how you say it. Do you want to be seen as formal and corporate or informal but professional, or professional but fun? Your tone of voice is a reflection of your personality so be sure that the persona you are putting out is consistent throughout all your marketing material and is in line with your business goals.

4. Your logo and design scheme is a graphical representation of your business. It needs to consistently appear on all your marketing materials and harmonise with your messaging. When starting out it’s important to invest in a design expert who can encapsulate the essence of your brand in a graphical way. Many solo operators go down the route of designing the scheme themselves, unless you have undertaken graphical training it will look like a ‘home job’ – investing in this element of your business is worthwhile.

6. Be consistent – every branding expert will tell you that you need to be focused about how you appear, how you engage with your clients and how you deliver your services. By being consistent you tell your clients that you are reliable and dependable and this helps build a trustworthy brand because people know what to expect.

7. Remember to think, act and plan like a business leader. The more you plan the more prepared you will be. The saying ‘fail to plan and you’re planning to fail’ has a lot of merit. The great thing about planning is if you are organised and on top of what you are doing then when an issue arises you can deal with it swiftly.

8. Thank you. Saying thank you to your clients, employees, freelancers and yourself is important. If you’ve done a great job give yourself a pat on the back. If you had an opportunity to present to a potential new client thank them for their time and tell them how excited you are to have the opportunity to present. There is nothing wrong in telling clients this providing it’s done in a genuine way – very few people do this and you will be remembered for it.

If you are just starting out or been operating for a number of years your brand is an important part of your business success. It’s never too late to start and as the leader of your business it’s your job to pull it all together and drive it forward.

Rick Gosser
Gosser Corporate Sales Inc.