Why do people wait until the last minute to order things?

I’m in my 14th year of being in business and I’ve always wondered… “Why do people wait until the last-minute to order things? THEY expect me to drop everything we are doing to discuss what their needs are. THEY expect me to do it right away. THEY expect me to make them the order cheap.

I DON’T DO CHEAP! I dislike that word, however people want things cheap. This is how I define CHEAP:
* not expensive
* not of good quality
* unfair/unkind
* without value
* against spending money

99% of the time I can do the order if I have enough time.

I realize that my business is all about meeting deadlines for events that people have, but just a little advance planning might result in LESS STRESS, LESS WORRY and a BETTER HEALTHY LIFESTYLE. Because stress and worrying about some things when you shouldn’t have to would make life so much easier. Think about that the next time you pick up the phone or email someone in the service business and what something quick and cheap.

However, when someone does CHEAP for someone, some complain: It’s not good quality and not what I expected. The value of the product you gave me was bad. I really didn’t want to spend a whole lot of money, but I want something good. You can’t get good quality, good value, good product when you begin by saying how much? how soon? how cheap?.

As a consumer who buys things, I’ve been trying to change my bad habits of falling into that same trap of How Much Does That Cost? I really have to think about how to re-word the words. I’ve been asking different questions about needing services. Here are some examples: 1. I really would like to see that product in a reddish brick color. Can you show we what that looks like? 2. When will you be able to provide the landscaping additions at my house that we recently agreed on? 3. So I had you made me a plaque exactly the way I want it, when could it be done?

Once a service is provided in a timely fashion, then I have no problem paying someone a price that I think is reasonably priced and that we agree upon.

Rick Gosser
Gosser Corporate Sales Inc.
219-808-9888
http://www.gossercorpsales.com

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HIRE A PROFESSIONAL…. LESS STRESS FOR EVERYONE!

So many people think they can do everything on their own and I too am one of them. But, when it comes to something that is not my expertise (which is many things), I hire someone who is. Being in the graphics business so many people think they are designers when really they are financial advisors, landscapers, painters, electricians, home health care businesses, massage therapists, and so on. I personally would not hire my plumber to paint my house, or hire my electrician to do my landscaping. They may be capable of doing those tasks, but it’s not their expertise. The key reason I hire someone is to get the job done. How many times have you attempted to do something that you are not good at?… And then the job A). Never gets done or B). Is done wrong. Proud people don’t want to admit either, but your spouse or significant other probably or might be reminding you of task everyday. I’m one that will easily make that phone call to the electrician to hang that light fixture/fan because if I did it the fan would wobble. So, the next time you think you can do something because it might save you some money when in the end it cost you more money. Maybe not real money $$$, but TIME IS MONEY $$$.

Rick Gosser
Gosser Corporate Sales Inc.
219-808-9888
http://www.gossercorpsales.com

We can embroider on anything…

A recent discussion about what type of things we can embroider on, made me really think about that one.

Since 2002, I have been in the embroidery business and there never has been any item that we can’t embroider on. I have done leather motorcycle seats (flat and off the bike of course), t-shirts, sweatshirts, polo shirts, dress shirts, hats and caps, jackets, briefcases, bags, chef coats, aprons, visors, towels, wedding robes, blankets, scarfs, lab coats, doctors and nurses scrubs, sweaters, tots bags, messenger bags Christmas stockings.

The challenge becomes, when a potential client or client has that next unusual question, “Can you embroider on?”

So, we are challenging you, to challenge us! It’s not like we are wanting something different or odd to embroider on. But, we do ALL of own embroidery in-house with our own machines that run like a fine tuned oiled machine. My machine technician recently told me “You have the best kept secret in the Midwest, your machines are over 13 years old and they run better than the new machines, because you take care of them.”

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Email us any logo in a PDF, EPS, AI, JPG or whatever file, and we can turn it into embroidery for you.

You see most of our projects on our company Facebook page.

Rick Gosser
Gosser Corporate Sales Inc.
phone: 219-808-9888
email: sales@gossercorpsales.com
web: http://www.gossercorpsales.com
Facebook: https://www.facebook.com/gossercorpsales/

The first question should be “How Soon Can You Get It Done?”, not “How Much?”

It’s a nationwide thing… a very large percentage of people ask “How Much?”, when really they should be asking “How Soon Can You Get It Done?.” As a small business owner, I don’t give any pricing over the telephone when someone calls and asks that famous question, “How Much?” Being in the promotional products business, a $7 t-shirt price over the telephone, could end up being a 4-color front design, a 2-color back design and something printed on both sleeves and now that $7 t-shirt is $27 in reality because now they only want 1 (one). I ask all inquiring businesses or individuals to email us their printing ideas so that we can see what we are walking into…

As a consumer who buys things, I’ve been trying to change my thinking about shopping for my personal needs and not ask that question. I’ve been asking different questions about needing services.

Here are some examples:

1. When will you be able to provide the landscaping additions at my house that we recently agreed on?

2. I have a water spot on my master bedroom ceiling, how soon can you come out and view the damage and figure out where that water is coming from?

Once a service is provided in a timely fashion, then I have no problem paying someone a price that I think is reasonably priced and that we agree upon.

Rick Gosser
Gosser Corporate Sales Inc.
219-808-9888
http://www.gossercorpsales.com

We can make shirts from pictures…

Recently it seems our clients are asking us to male shirts using pictures. Years ago I would of asked, “You want me to make a shirt using your picture.? Sorry, we don’t do that kind of work. However, changes in the decorated apparel business now allows us to put on our creative thinking hats and now we say, “Sure, we can help take your idea and make it reality.

Here is the latest picture we got with a simple request: She said, “I want the shot glass image with some lettering added.” Can you do that? Of course was my answer. This is what we made for her, exactly what she wanted.

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These shirts will be sailing to the Bahamas as they leave tonight on their cruise.

You have the ideas, we turn them into reality. What can we make for you? http://www.gossercorpsales.com

Rick Gosser
Gosser Corporate Sales Inc.
219-808-9888
http://www.gossercorpsales.com

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