Build Your Brand When You Are Busy! Try to stay away from: I don’t have the time. How Full Is Your Plate?

The best time to build your brand is when you say your plate is full. May people avoid doing things to grow their business because they say they are busy and don’t have the time. Marketing and social media posts are best to do when you are busy because it shows people that you are engaged all of the time. If you post once a month then it shows people that you are inconsistent with your business. People buy from people who are current in their activity.

Marketing plans serve as the blueprints for your company’s sales strategy. They lay out every detail of what’s to come over the next year or years and may be subject to alteration or evaluation because of changes in the market. Marketing should not be set in motion and left alone, but constantly reviewed, evaluated and adjusted to suit the needs of the company and the wants of the consumer. Understanding how to judge whether your marketing plan is delivering the best possible results can save you time and money and help ensure the success of your business.

Here are several ways to evaluate your marketing plans:

ROI – Return on investment is always a major concern when it comes to marketing or any other business expense. The idea is to check whether the money you put into your marketing plan has resulted in a profit. You can calculate an overall measurement, but a more specific breakdown by each marketing initiative will tell you exactly which campaigns worked and which fell short.

Sales Numbers – Reading the numbers can be the fastest and most basic way to determine whether your plan is working. Take into account any rise in prices or expansion of the business, but when all is said and done, in raw numbers, you are selling more than you did a year ago.

Customer Response – Customer response in all its varied forms can help you to determine what type of reactions your marketing creates. Responding immediately in some way shows the potential client you care.

Expansion – If your marketing reach is expanding, the effectiveness of your plan is the probable cause. Marketing that makes its way into new regions either by customer recommendation or natural growth indicates both a successful and popular product or experience and an effective marketing message.

Partner Response – Your marketing partners will offer feedback about whether your marketing plan is working. These outside members of the team might feel the effects of a successful campaign before you do because they are often on the front lines and might have more direct customer interaction. The same goes for a negative report. If your partners are asking when you will be releasing new marketing efforts, it might be time to revamp the marketing plan.

Salespeople – Outside salespeople are a great barometer for the measurement of marketing effectiveness. Ask for feedback from your soldiers in the field to determine whether the message you are providing and the ways you are providing it are effective. You are sure to get advice in any case, but if the feedback is overwhelmingly negative or customers are completely unaware of your latest marketing efforts, your plan should be revised to better address existing clients and to suit the needs of your sales team.

Competitor Response – The actions of your competitors can often be very telling when it comes to the success or failure of your marketing plan. If competitors rush to copy what you’ve done or try their best to one-up your initiatives, the plan is working. If your campaigns go largely ignored or there is an immediate negative response, there may be an issue or at least a question about what you’ve set in motion.

Whatever you do, I strongly recommend that you shy way from telling people you are too busy! After, it’s busy we want because a good majority of business owners work in their business and not in their business. 365 days a year is the best time to work on your business.

Rick Gosser
Gosser Corporate Sales Inc.
phone 219-808-9888


We can embroider on anything…

A recent discussion about what type of things we can embroider on, made me really think about that one.

Since 2002, I have been in the embroidery business and there never has been any item that we can’t embroider on. I have done leather motorcycle seats (flat and off the bike of course), t-shirts, sweatshirts, polo shirts, dress shirts, hats and caps, jackets, briefcases, bags, chef coats, aprons, visors, towels, wedding robes, blankets, scarfs, lab coats, doctors and nurses scrubs, sweaters, tots bags, messenger bags Christmas stockings.

The challenge becomes, when a potential client or client has that next unusual question, “Can you embroider on?”

So, we are challenging you, to challenge us! It’s not like we are wanting something different or odd to embroider on. But, we do ALL of own embroidery in-house with our own machines that run like a fine tuned oiled machine. My machine technician recently told me “You have the best kept secret in the Midwest, your machines are over 13 years old and they run better than the new machines, because you take care of them.”


Email us any logo in a PDF, EPS, AI, JPG or whatever file, and we can turn it into embroidery for you.

You see most of our projects on our company Facebook page.

Rick Gosser
Gosser Corporate Sales Inc.
phone: 219-808-9888


People should STOP asking businesses for “FREE” things. All business owners that I know are in business for a very simple reason… To Make People Happy & too make some money! We can’t give everybody, everything for FREE. Organizations need to STOP asking for donations. If all business owners gave a donation to everyone that asked, then we would no longer be in business.

Everyday I get a random letter or email from someone asking for something for “FREE.” Monetary or a physical item would be fine. Fine? Well, that material physical thing costs business owners money to get it to give it to you. These places need to smarten up and solicit the business owners where they do business at. A few years ago, I decided to donate money or items to clients or employees involved with organizations. That is a very easy decision to make.

I give plenty of money to not-for-profit organizations for a variety of reasons and that is my choice. People should stop asking every business in a local chamber of commerce for money for their baseball team or softball team. Spend some of your hard earned money and shop with local businesses and then when the donation topic comes up, those businesses would be more than willing to help out the organization.

STOP the random asking for money. The majority of business owners are giving, we just can’t give to everyone.

Rick Gosser

Gosser Corporate Sales Inc.


Seven Ways to Start a Relationship with a New Potential Customer

In order to develop relationships with new prospects and turn those strangers into friends, you need to work at it and be real. This requires taking the necessary steps to help you gain their trust and turn those friends into customers. Here are seven tips that can help you with that.

1. Get to know them
You need to learn everything you can about prospects as people and their company. Spend the time to check out both the person and the company online. Check on Google, LinkedIn, Facebook, Twitter, Pinterest. Get to know them. From the company’s online presence, you should be able to pick up on the words used, its mission, vision and the image it is trying to project. Try to get a sense of the person’s beliefs and how they align with your own. Who are they and what do you have in common? What are their feelings about your message?

2. How will you make their life better?
It is all about them. If you can’t make their life better, why are you calling on them? What is the result you will deliver for them? Most likely they want more money, more sales, more customers and more profits, and less work and less stress. But don’t assume. Get very clear on your promise. Until you can get very clear and articulate about the transformation that you can offer them, you’re not ready to call on them.

3. Keep it real.
Assuming that you are a good person with ethics who really cares about other people, be that person. There is no place for old-school manipulation, pressure or guilting in building relationships. You should be able to feel good about what you’re about to ask for and the recommendations that you are making. Your new friend should also feel like it is the natural next step. People can spot a phony or a sleaze a mile away. Don’t be a phony or a sleaze.

4. Create value.

Don’t you hate this cliché? It’s the hard work, the counter-intuitive work that you need to be doing. How do you create value? You do it by giving away ideas. You do it by sharing ideas and best practices. When you leave your customer after a meeting, are they better off than when you showed up? Do they have something that they feel good about or that they can implement now? Have you left them wanting more? What’s the best tip you can share with them today that is going to make their life better now?

5. Be a storyteller.
Take them to a place with you where their problems go away. Learn how to tell stories. Stories engage both the brain and the heart, and give you an emotional connection. Stories allow them to get into the movie you are creating, and that allows imagination to move them along with you. There is something primal about a story. Become a talented storyteller and they will always want to hear more from you.

6. Make it easy to work together.
Consider from the other person’s point of view what obstacles there might be for you working together. Remove them ahead of time. Don’t make it confusing. Don’t put in a lot of conditions. Lay it all out and tell them what the next steps are, how you will work for them, how you will keep them informed and how you will make them look good. Find out if they want you to bundle all of the extra costs, such as set-up charges and freight. Be aware of the processes that they need to follow and put together a proposal that already anticipates their processes. Be very clear and very easy to work with, and make it very easy for them to justify working with you.

7. Don’t take anything personally.
Sometimes you won’t get your way. If you created a solution that you believe in and they didn’t buy, feel good about yourself. Sometimes it works out, sometimes it doesn’t. If you are desperate to make a sale, it will be obvious and it will be an obvious turnoff. Create something great, offer it to them and then let go of the decision. You want to feel good about your work and you want to leave the door open to try again.

The most profitable clients are built through the hard work of getting to know them, to understanding their motivations and their problems, and coming up with solutions that are totally framed around them. It’s a form of servant leadership. When you serve their needs, you earn their trust. When you earn their trust, you develop loyal customers who very often become your biggest fans.

Rick Gosser
Gosser Corporate Sales Inc.