You are expensive! Do you shop price or service?

Someone said to me this morning that his secretary told him that… “I Was Expensive!” His responded by saying, How can you say that when our potential clients say the same thing about our company? People should buy on the service they expect and not necessarily on price alone.

It’s that famous question, “How Much?” Why is it that some people (the same people over and over again) that shop by price alone? Although, their own business products pricing is set by someone else and not them. It intrigues me that those people have that mindset. Do you want your driveway that has 3′ of snow on it plowed in 15-minutes by the guy who said I’ll be right there, or would you rather shop around all day to find someone cheaper and when you do they can’t do it for 2 days. Time is money. You just stayed home from work for 2 days to save $20. Time is money.

I personally don’t shop for things in my life by just price alone. I look for when they can be at my house to do some work, deliver something to me on my time frame (not that famous 4-hour window) 10am-2pm or 12pm-4pm because they always come at 1:55pm or 3:55pm. My time is just as valuable as theirs and I’m willing to pay more money for a better service. I recently had our dishwasher stop working so I called my normal guy at 8am and he was there at 11am. After the fact, I had someone else tell me “hey, I could of fixed it cheaper, but I couldn’t of come for a week. In the long run, that wouldn’t of been cheaper, because I would have had to wash dishes by hand for a week. There is a value to that.

Just this week someone texted me and asked me how much would it cost to put names on some jackets that he owned? I told him the price and he said OK. He said: How can I get the jackets to you? I told him, I’ll come pick them up (because that’s how I roll). A day later he texted me again and said ” How are the jackets coming?” I said they are still in the box because you never gave the names you wanted embroidered and on what size? He said: Oh, crap, thought I did that already. Then he asked: can I add his company name on the jackets for free since I was already doing the names. I said that would cost more money. He asked why is it more money to add a company name? I said I don’t do free embroidery, just like you don’t do free taping of drywall. Some people just need to hear it like it is. He said OK looks like I’ll just do the names since I can’t get the company logo for free. I said, you are right!

The point in life is DON’T SHOP PRICE ONLY! There is so many things in life that you can get in a reasonable time without having to even discuss price. It you get done quicker than you thought you could, that right there is worth more money than you probably have in your pocket because TIME IS MONEY!

Rick Gosser
sales@gossercorpsales.com
219-808-9888
http://www.gossercorpsales.com

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Why do people wait until the last minute to order things?

I’m in my 14th year of being in business and I’ve always wondered… “Why do people wait until the last-minute to order things? THEY expect me to drop everything we are doing to discuss what their needs are. THEY expect me to do it right away. THEY expect me to make them the order cheap.

I DON’T DO CHEAP! I dislike that word, however people want things cheap. This is how I define CHEAP:
* not expensive
* not of good quality
* unfair/unkind
* without value
* against spending money

99% of the time I can do the order if I have enough time.

I realize that my business is all about meeting deadlines for events that people have, but just a little advance planning might result in LESS STRESS, LESS WORRY and a BETTER HEALTHY LIFESTYLE. Because stress and worrying about some things when you shouldn’t have to would make life so much easier. Think about that the next time you pick up the phone or email someone in the service business and what something quick and cheap.

However, when someone does CHEAP for someone, some complain: It’s not good quality and not what I expected. The value of the product you gave me was bad. I really didn’t want to spend a whole lot of money, but I want something good. You can’t get good quality, good value, good product when you begin by saying how much? how soon? how cheap?.

As a consumer who buys things, I’ve been trying to change my bad habits of falling into that same trap of How Much Does That Cost? I really have to think about how to re-word the words. I’ve been asking different questions about needing services. Here are some examples: 1. I really would like to see that product in a reddish brick color. Can you show we what that looks like? 2. When will you be able to provide the landscaping additions at my house that we recently agreed on? 3. So I had you made me a plaque exactly the way I want it, when could it be done?

Once a service is provided in a timely fashion, then I have no problem paying someone a price that I think is reasonably priced and that we agree upon.

Rick Gosser
Gosser Corporate Sales Inc.
219-808-9888
http://www.gossercorpsales.com

HIRE A PROFESSIONAL…. LESS STRESS FOR EVERYONE!

So many people think they can do everything on their own and I too am one of them. But, when it comes to something that is not my expertise (which is many things), I hire someone who is. Being in the graphics business so many people think they are designers when really they are financial advisors, landscapers, painters, electricians, home health care businesses, massage therapists, and so on. I personally would not hire my plumber to paint my house, or hire my electrician to do my landscaping. They may be capable of doing those tasks, but it’s not their expertise. The key reason I hire someone is to get the job done. How many times have you attempted to do something that you are not good at?… And then the job A). Never gets done or B). Is done wrong. Proud people don’t want to admit either, but your spouse or significant other probably or might be reminding you of task everyday. I’m one that will easily make that phone call to the electrician to hang that light fixture/fan because if I did it the fan would wobble. So, the next time you think you can do something because it might save you some money when in the end it cost you more money. Maybe not real money $$$, but TIME IS MONEY $$$.

Rick Gosser
Gosser Corporate Sales Inc.
219-808-9888
http://www.gossercorpsales.com

How often are you asked these questions…. Do you do? How much? How Soon? Cheap?

I realize that my business is all about meeting deadlines for events that people have, but just a little advance planning might result in LESS STRESS, LESS WORRY and a BETTER HEALTHY LIFESTYLE. Because stress and worrying about some things when you shouldn’t have to would make life so much easier. We all know that Uncle Sam wants us to file our tax returns by April 15th every year. 1/3 of Americans wait until the last minute to file taxes… Just realize, if you file early, your possible REFUND comes to you earlier. So why do so many people procrastinate on taxes? Wouldn’t it be nice to confront something every single time a deadline nears and get it done well in advance. A simple task such as tax filing. There is a cost involved with waiting until the last minute to file your taxes. STRESS, WORRY and just plain ‘ole silliness. Doing your taxes for cheap, ends up you getting something cheap.

Think about that the next time you pick up the phone or email someone in the service business and what something quick and cheap. I dislike that word, however people want things cheap. This is how I define CHEAP:
* not expensive
* not of good quality
* unfair/unkind
* without value
* against spending money

However when someone does CHEAP for someone, some complain: It’s not good quality and not what I expected. The value of the product you gave me was bad. I really didn’t want to spend a whole lot of money, but I want something good. You can’t get good quality, good value, good product when you begin by saying How much? How Soon? Cheap?.

A very large percentage of people ask “How Much?”, when really they should be asking “How Soon Can You Get It Done?.”

As a small business owner, I don’t give any pricing over the telephone when someone calls (and I lose some customers over that, and that’s OK by me), but again they want it CHEAP. They ask that famous question, “How Much?” Being in the promotional products business, a $7 t-shirt price over the telephone, could end up being a 4-color front design, a 2-color back design and something printed on both sleeves and now that $7 t-shirt is $27 in reality because now they only want 1 (one). I ask all inquiring businesses or individuals to email us their printing ideas so that we can see what we are walking into…

As a consumer who buys things, I’ve been trying to change my bad habits of falling into that same trap of How Much Does That Cost? I really have to think about how to re-word the words. I’ve been asking different questions about needing services.

Here are some examples:

1. I really would like to see that product in a reddish brick color. Can you show we what that looks like?

2. When will you be able to provide the landscaping additions at my house that we recently agreed on?

3. So I had you make me a plaque exactly the way I want it, when could it be done?

Once a service is provided in a timely fashion, then I have no problem paying someone a price that I think is reasonably priced and that we agree upon.

Rick Gosser
Gosser Corporate Sales Inc.
219-808-9888
http://www.gossercorpsales.com

NO SUCH THING AS “FREE.” STOP ASKING!

People should STOP asking businesses for “FREE” things. All business owners that I know are in business for a very simple reason… To Make People Happy & too make some money! We can’t give everybody, everything for FREE. Organizations need to STOP asking for donations. If all business owners gave a donation to everyone that asked, then we would no longer be in business.

Everyday I get a random letter or email from someone asking for something for “FREE.” Monetary or a physical item would be fine. Fine? Well, that material physical thing costs business owners money to get it to give it to you. These places need to smarten up and solicit the business owners where they do business at. A few years ago, I decided to donate money or items to clients or employees involved with organizations. That is a very easy decision to make.

I give plenty of money to not-for-profit organizations for a variety of reasons and that is my choice. People should stop asking every business in a local chamber of commerce for money for their baseball team or softball team. Spend some of your hard earned money and shop with local businesses and then when the donation topic comes up, those businesses would be more than willing to help out the organization.

STOP the random asking for money. The majority of business owners are giving, we just can’t give to everyone.

Rick Gosser

Gosser Corporate Sales Inc.

219-808-9888

http://www.gossercorpsales.com

“Cheap” Items

Late last week, I received an email from a client who wanted to order two promotional items for an event later this month. The email read: “Rick, You’re the best. Now get us our stuff right away and cheap, cheap, cheap!” I always find it interesting when a client (existing or potential) says that magic word: “cheap.” I always have to ask them how they would define cheap. Cheap could mean two things: 1) An item that costs a little bit more money than the typical promotional item but is still relatively inexpensive, or 2) An item that costs next to nothing but falls apart in a customer’s hands before they even walk away. When ordering promotional products, I challenge you to ask yourself how you would define “cheap.” After defining it in your own mind, we can proceed from there.

The first of two “cheap” promotional items needed by this client was undetermined, meaning she didn’t know what type of product she wanted. Her specifications were “something that costs between 15 and 25 cents each but still looks nice.” I asked her to search through my company website to find a product that might peak her interest. Together, we decided on 500 pencils of varying colors. The pencils were designed, the artwork was approved by the client, and the final order was placed in less than two hours after the initial email. The order will arrive in 7 to 10 days.

The second “cheap” promotional item needed by this client was “some kind of a game” for her table at the trade show — a spinning prize wheel, a puck game, something of that nature. Together, we decided on a table top prize wheel, which will be delivered in 3 to 4 days. Gosser Corporate Sales can provide your company will a variety of easy-to-assemble games or other “eye-catchers,” such as raffle themes and Plinko. These games are what I refer to as “eye-catchers” because they draw people and potential customers to your booth or table at a trade show.

In conclusion, sometimes “cheap” promotional items are not the best option. Although the products may be inexpensive, they can also be poorly made, which reflects poorly on your company. Be aware of how you’d like to portray your company before buying the cheapest and least expensive products available. Also, as always, please let us know what you might be looking for. Gosser Corporate Sales can help with any of your promotional and marketing needs.

-Rick Gosser

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