You are expensive! Do you shop price or service?

Someone said to me this morning that his secretary told him that… “I Was Expensive!” His responded by saying, How can you say that when our potential clients say the same thing about our company? People should buy on the service they expect and not necessarily on price alone.

It’s that famous question, “How Much?” Why is it that some people (the same people over and over again) that shop by price alone? Although, their own business products pricing is set by someone else and not them. It intrigues me that those people have that mindset. Do you want your driveway that has 3′ of snow on it plowed in 15-minutes by the guy who said I’ll be right there, or would you rather shop around all day to find someone cheaper and when you do they can’t do it for 2 days. Time is money. You just stayed home from work for 2 days to save $20. Time is money.

I personally don’t shop for things in my life by just price alone. I look for when they can be at my house to do some work, deliver something to me on my time frame (not that famous 4-hour window) 10am-2pm or 12pm-4pm because they always come at 1:55pm or 3:55pm. My time is just as valuable as theirs and I’m willing to pay more money for a better service. I recently had our dishwasher stop working so I called my normal guy at 8am and he was there at 11am. After the fact, I had someone else tell me “hey, I could of fixed it cheaper, but I couldn’t of come for a week. In the long run, that wouldn’t of been cheaper, because I would have had to wash dishes by hand for a week. There is a value to that.

Just this week someone texted me and asked me how much would it cost to put names on some jackets that he owned? I told him the price and he said OK. He said: How can I get the jackets to you? I told him, I’ll come pick them up (because that’s how I roll). A day later he texted me again and said ” How are the jackets coming?” I said they are still in the box because you never gave the names you wanted embroidered and on what size? He said: Oh, crap, thought I did that already. Then he asked: can I add his company name on the jackets for free since I was already doing the names. I said that would cost more money. He asked why is it more money to add a company name? I said I don’t do free embroidery, just like you don’t do free taping of drywall. Some people just need to hear it like it is. He said OK looks like I’ll just do the names since I can’t get the company logo for free. I said, you are right!

The point in life is DON’T SHOP PRICE ONLY! There is so many things in life that you can get in a reasonable time without having to even discuss price. It you get done quicker than you thought you could, that right there is worth more money than you probably have in your pocket because TIME IS MONEY!

Rick Gosser


Why do people wait until the last minute to order things?

I’m in my 14th year of being in business and I’ve always wondered… “Why do people wait until the last-minute to order things? THEY expect me to drop everything we are doing to discuss what their needs are. THEY expect me to do it right away. THEY expect me to make them the order cheap.

I DON’T DO CHEAP! I dislike that word, however people want things cheap. This is how I define CHEAP:
* not expensive
* not of good quality
* unfair/unkind
* without value
* against spending money

99% of the time I can do the order if I have enough time.

I realize that my business is all about meeting deadlines for events that people have, but just a little advance planning might result in LESS STRESS, LESS WORRY and a BETTER HEALTHY LIFESTYLE. Because stress and worrying about some things when you shouldn’t have to would make life so much easier. Think about that the next time you pick up the phone or email someone in the service business and what something quick and cheap.

However, when someone does CHEAP for someone, some complain: It’s not good quality and not what I expected. The value of the product you gave me was bad. I really didn’t want to spend a whole lot of money, but I want something good. You can’t get good quality, good value, good product when you begin by saying how much? how soon? how cheap?.

As a consumer who buys things, I’ve been trying to change my bad habits of falling into that same trap of How Much Does That Cost? I really have to think about how to re-word the words. I’ve been asking different questions about needing services. Here are some examples: 1. I really would like to see that product in a reddish brick color. Can you show we what that looks like? 2. When will you be able to provide the landscaping additions at my house that we recently agreed on? 3. So I had you made me a plaque exactly the way I want it, when could it be done?

Once a service is provided in a timely fashion, then I have no problem paying someone a price that I think is reasonably priced and that we agree upon.

Rick Gosser
Gosser Corporate Sales Inc.

Build Your Brand When You Are Busy! Try to stay away from: I don’t have the time. How Full Is Your Plate?

The best time to build your brand is when you say your plate is full. May people avoid doing things to grow their business because they say they are busy and don’t have the time. Marketing and social media posts are best to do when you are busy because it shows people that you are engaged all of the time. If you post once a month then it shows people that you are inconsistent with your business. People buy from people who are current in their activity.

Marketing plans serve as the blueprints for your company’s sales strategy. They lay out every detail of what’s to come over the next year or years and may be subject to alteration or evaluation because of changes in the market. Marketing should not be set in motion and left alone, but constantly reviewed, evaluated and adjusted to suit the needs of the company and the wants of the consumer. Understanding how to judge whether your marketing plan is delivering the best possible results can save you time and money and help ensure the success of your business.

Here are several ways to evaluate your marketing plans:

ROI – Return on investment is always a major concern when it comes to marketing or any other business expense. The idea is to check whether the money you put into your marketing plan has resulted in a profit. You can calculate an overall measurement, but a more specific breakdown by each marketing initiative will tell you exactly which campaigns worked and which fell short.

Sales Numbers – Reading the numbers can be the fastest and most basic way to determine whether your plan is working. Take into account any rise in prices or expansion of the business, but when all is said and done, in raw numbers, you are selling more than you did a year ago.

Customer Response – Customer response in all its varied forms can help you to determine what type of reactions your marketing creates. Responding immediately in some way shows the potential client you care.

Expansion – If your marketing reach is expanding, the effectiveness of your plan is the probable cause. Marketing that makes its way into new regions either by customer recommendation or natural growth indicates both a successful and popular product or experience and an effective marketing message.

Partner Response – Your marketing partners will offer feedback about whether your marketing plan is working. These outside members of the team might feel the effects of a successful campaign before you do because they are often on the front lines and might have more direct customer interaction. The same goes for a negative report. If your partners are asking when you will be releasing new marketing efforts, it might be time to revamp the marketing plan.

Salespeople – Outside salespeople are a great barometer for the measurement of marketing effectiveness. Ask for feedback from your soldiers in the field to determine whether the message you are providing and the ways you are providing it are effective. You are sure to get advice in any case, but if the feedback is overwhelmingly negative or customers are completely unaware of your latest marketing efforts, your plan should be revised to better address existing clients and to suit the needs of your sales team.

Competitor Response – The actions of your competitors can often be very telling when it comes to the success or failure of your marketing plan. If competitors rush to copy what you’ve done or try their best to one-up your initiatives, the plan is working. If your campaigns go largely ignored or there is an immediate negative response, there may be an issue or at least a question about what you’ve set in motion.

Whatever you do, I strongly recommend that you shy way from telling people you are too busy! After, it’s busy we want because a good majority of business owners work in their business and not in their business. 365 days a year is the best time to work on your business.

Rick Gosser
Gosser Corporate Sales Inc.
phone 219-808-9888

We can embroider on anything…

A recent discussion about what type of things we can embroider on, made me really think about that one.

Since 2002, I have been in the embroidery business and there never has been any item that we can’t embroider on. I have done leather motorcycle seats (flat and off the bike of course), t-shirts, sweatshirts, polo shirts, dress shirts, hats and caps, jackets, briefcases, bags, chef coats, aprons, visors, towels, wedding robes, blankets, scarfs, lab coats, doctors and nurses scrubs, sweaters, tots bags, messenger bags Christmas stockings.

The challenge becomes, when a potential client or client has that next unusual question, “Can you embroider on?”

So, we are challenging you, to challenge us! It’s not like we are wanting something different or odd to embroider on. But, we do ALL of own embroidery in-house with our own machines that run like a fine tuned oiled machine. My machine technician recently told me “You have the best kept secret in the Midwest, your machines are over 13 years old and they run better than the new machines, because you take care of them.”


Email us any logo in a PDF, EPS, AI, JPG or whatever file, and we can turn it into embroidery for you.

You see most of our projects on our company Facebook page.

Rick Gosser
Gosser Corporate Sales Inc.
phone: 219-808-9888


People should STOP asking businesses for “FREE” things. All business owners that I know are in business for a very simple reason… To Make People Happy & too make some money! We can’t give everybody, everything for FREE. Organizations need to STOP asking for donations. If all business owners gave a donation to everyone that asked, then we would no longer be in business.

Everyday I get a random letter or email from someone asking for something for “FREE.” Monetary or a physical item would be fine. Fine? Well, that material physical thing costs business owners money to get it to give it to you. These places need to smarten up and solicit the business owners where they do business at. A few years ago, I decided to donate money or items to clients or employees involved with organizations. That is a very easy decision to make.

I give plenty of money to not-for-profit organizations for a variety of reasons and that is my choice. People should stop asking every business in a local chamber of commerce for money for their baseball team or softball team. Spend some of your hard earned money and shop with local businesses and then when the donation topic comes up, those businesses would be more than willing to help out the organization.

STOP the random asking for money. The majority of business owners are giving, we just can’t give to everyone.

Rick Gosser

Gosser Corporate Sales Inc.


We can make shirts from pictures…

Recently it seems our clients are asking us to male shirts using pictures. Years ago I would of asked, “You want me to make a shirt using your picture.? Sorry, we don’t do that kind of work. However, changes in the decorated apparel business now allows us to put on our creative thinking hats and now we say, “Sure, we can help take your idea and make it reality.

Here is the latest picture we got with a simple request: She said, “I want the shot glass image with some lettering added.” Can you do that? Of course was my answer. This is what we made for her, exactly what she wanted.





These shirts will be sailing to the Bahamas as they leave tonight on their cruise.

You have the ideas, we turn them into reality. What can we make for you?

Rick Gosser
Gosser Corporate Sales Inc.