Why do people wait until the last minute to order things?

I’m in my 14th year of being in business and I’ve always wondered… “Why do people wait until the last-minute to order things? THEY expect me to drop everything we are doing to discuss what their needs are. THEY expect me to do it right away. THEY expect me to make them the order cheap.

I DON’T DO CHEAP! I dislike that word, however people want things cheap. This is how I define CHEAP:
* not expensive
* not of good quality
* unfair/unkind
* without value
* against spending money

99% of the time I can do the order if I have enough time.

I realize that my business is all about meeting deadlines for events that people have, but just a little advance planning might result in LESS STRESS, LESS WORRY and a BETTER HEALTHY LIFESTYLE. Because stress and worrying about some things when you shouldn’t have to would make life so much easier. Think about that the next time you pick up the phone or email someone in the service business and what something quick and cheap.

However, when someone does CHEAP for someone, some complain: It’s not good quality and not what I expected. The value of the product you gave me was bad. I really didn’t want to spend a whole lot of money, but I want something good. You can’t get good quality, good value, good product when you begin by saying how much? how soon? how cheap?.

As a consumer who buys things, I’ve been trying to change my bad habits of falling into that same trap of How Much Does That Cost? I really have to think about how to re-word the words. I’ve been asking different questions about needing services. Here are some examples: 1. I really would like to see that product in a reddish brick color. Can you show we what that looks like? 2. When will you be able to provide the landscaping additions at my house that we recently agreed on? 3. So I had you made me a plaque exactly the way I want it, when could it be done?

Once a service is provided in a timely fashion, then I have no problem paying someone a price that I think is reasonably priced and that we agree upon.

Rick Gosser
Gosser Corporate Sales Inc.


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