The first question should be “How Soon Can You Get It Done?”, not “How Much?”

It’s a nationwide thing… a very large percentage of people ask “How Much?”, when really they should be asking “How Soon Can You Get It Done?.” As a small business owner, I don’t give any pricing over the telephone when someone calls and asks that famous question, “How Much?” Being in the promotional products business, a $7 t-shirt price over the telephone, could end up being a 4-color front design, a 2-color back design and something printed on both sleeves and now that $7 t-shirt is $27 in reality because now they only want 1 (one). I ask all inquiring businesses or individuals to email us their printing ideas so that we can see what we are walking into…

As a consumer who buys things, I’ve been trying to change my thinking about shopping for my personal needs and not ask that question. I’ve been asking different questions about needing services.

Here are some examples:

1. When will you be able to provide the landscaping additions at my house that we recently agreed on?

2. I have a water spot on my master bedroom ceiling, how soon can you come out and view the damage and figure out where that water is coming from?

Once a service is provided in a timely fashion, then I have no problem paying someone a price that I think is reasonably priced and that we agree upon.

Rick Gosser
Gosser Corporate Sales Inc.