The Ordering Process

Every week I receive phone calls and emails from clients wanting to place an embroidery order. After the initial contact and deciding what type of product they want to order (shirts, hats, bags, etc.), the real work begins for Gosser Corporate Sales. We can start and finish orders in a quick and timely manner. Here’s an example of the typical ordering process:

Last week, a new client ordered 250 winter puffer vests, 250 pairs of gloves, and 250 winter headbands – all which needed to be embroidered. So, where do we go from there? First, the client emails me their logo or design. Their logo is then converted into an embroidery outline in our unique digitizing software program. This process can take anywhere from 15 minutes to 24 hours, depending on how detailed the logo is. In some cases, the client doesn’t necessarily have a logo or design in mind. When that happens, we typically create a couple different designs for them using our software program. The client will either choose one of our designs or ask for a few changes to be made. After making the necessary changes, we email the complete digitized logo to the client for approval.

After the logo is approved, we can begin the next step – ordering the apparel. We usually provide product samples to our clients to allow for options when ordering apparel. Different clients prefer certain brands more than other brands. For example, you might like Nike shoes while your friend prefers Adidas shoes. This works the same way with apparel products; some t-shirt brands may fit differently or have a different texture than others. It’s all personal preference, and that’s why we provide samples. Some of our clients do fittings to check for sizes; others stick with the same brands time after time because they know which ones they prefer. In the example I mentioned earlier, our client used the sample vests for fittings in order to allow the girls to pick their sizes before ordering the vests. After the client decides sizes and brands, we order the products and typically receive them two days later.

Then comes the fun part – embroidering the products. For an order like the one mentioned, it typically takes about a week to get everything embroidered. After we are done embroidering, we check to make sure all the products look great, and we trim off any excess threads. The order is then loaded into our delivery van, and we usually hand-deliver the order within 2 days. We choose hand-delivery in order to save our clients money on shipping costs. In the winter vests/gloves/headbands example, we received the initial order and delivered the complete products within a matter of two and a half weeks.

This ordering process is the way we handle each and every one of our orders. The big difference between an order this size (750 items) and a smaller order is time. We can start and finish an order for 24 items or less in a much shorter amount of time – typically less than 7 days from the day the order is placed. However, there are times when a client will call on a Monday morning and say, “I need 50 shirts by Thursday.” In that case, the whole ordering process is sped up, and a rush delivery can be made. Gosser Corporate Sales does whatever it can to make the customer happy, even if it means working late into the night to finish an order. We believe our service is the best in the region, and we will continue striving to better serve our customers.

Thanks for reading, and have a great weekend!



An update… finally!

Well, let’s be honest, I haven’t posted a new blog in over a month. My goal is always to write one blog post a week, but as you can tell, I haven’t been meeting my goal. However, we all have to start somewhere, and this week, I’m trying again. Here’s a quick update of what Gosser Corporate Sales has been doing for the past month:

1) Softball season has come and gone. As many of you may know, Gosser Corporate Sales is very involved in youth and teen softball leagues around Northwest Indiana. We make uniforms for leagues in Crown Point, Cedar Lake, and Schererville, among others. We also attend anywhere from one to three softball tournaments almost every weekend during the summer. At the tournaments, we set up our tent and our heat press, and we sell tournament apparel (t-shirts, sweatshirts, sweatpants, etc.) to parents, grandparents, players, aunts, uncles, brothers, and sisters. It’s a great way for us to get our name out there while also making the players happy. Personally, what I love most about going to the softball tournaments is watching the games themselves. My daughters grew up playing sports, and I was always involved in coaching them, so it’s sort of a nostalgic thing for me to watch youth and high school sporting events. This year, the season ended with a crazy, busy weekend that involved Gosser Corporate Sales simultaneously setting up tents in Crown Point, Lake of Four Seasons, and Union Township. Another great season, and as always, I can’t wait until next year!

2) Gosser Corporate Sales has obtained several new clients in the past few weeks. As I always say, I consider myself lucky to have the fortune of doing what I love for a living, and one of the things I really love is that every day is different. Every new client, every new order from an existing client, every phone call and email offers a completely new and exciting challenge. No two clients want the same exact design, which not only allows me to be creative but also makes seeing the end result so rewarding. This week, I want to give a special shout-out to our newest clients: Kauffman Chiropractic, Legacy Environmental, the Law Office of Christopher Hedges, Big Jim’s Concrete Construction, South County Landscaping, and Forest Ridge Academy. These organizations and companies, along with our other new and existing clients, are what make this business worthwhile for me. Making products that other people love is something I always strive for with Gosser Corporate Sales, and I love having the opportunities to continue doing that.

3) Finally, one of the best things about my job is the fun events I attend and the people I meet in the process. During July and August, I attended several events, both as a patron and as a businessman, that made for a really good time. A big thanks to everyone who helped coordinate or host the Business After Hours event, the NWI Tweetup, the St. John Corn Roast, all the networking get-togethers, and of course, the wonderful softball tournaments I attended every weekend.

Well, I hope this blog more than suffices for all of my missed blogs over the past month and a half. I always encourage comments and feedback (and even just the occasional “hello”), and I promise I will be better at updating this more often. As always, thanks for reading and for supporting Gosser Corporate Sales!