The best time to build your brand is when you say your plate is full. May people avoid doing things to grow their business because they say they are busy and don’t have the time. Marketing and social media posts are best to do when you are busy because it shows people that you are engaged all of the time. If you post once a month then it shows people that you are inconsistent with your business. People buy from people who are current in their activity.
Marketing plans serve as the blueprints for your company’s sales strategy. They lay out every detail of what’s to come over the next year or years and may be subject to alteration or evaluation because of changes in the market. Marketing should not be set in motion and left alone, but constantly reviewed, evaluated and adjusted to suit the needs of the company and the wants of the consumer. Understanding how to judge whether your marketing plan is delivering the best possible results can save you time and money and help ensure the success of your business.
Here are several ways to evaluate your marketing plans:
ROI – Return on investment is always a major concern when it comes to marketing or any other business expense. The idea is to check whether the money you put into your marketing plan has resulted in a profit. You can calculate an overall measurement, but a more specific breakdown by each marketing initiative will tell you exactly which campaigns worked and which fell short.
Sales Numbers – Reading the numbers can be the fastest and most basic way to determine whether your plan is working. Take into account any rise in prices or expansion of the business, but when all is said and done, in raw numbers, you are selling more than you did a year ago.
Customer Response – Customer response in all its varied forms can help you to determine what type of reactions your marketing creates. Responding immediately in some way shows the potential client you care.
Expansion – If your marketing reach is expanding, the effectiveness of your plan is the probable cause. Marketing that makes its way into new regions either by customer recommendation or natural growth indicates both a successful and popular product or experience and an effective marketing message.
Partner Response – Your marketing partners will offer feedback about whether your marketing plan is working. These outside members of the team might feel the effects of a successful campaign before you do because they are often on the front lines and might have more direct customer interaction. The same goes for a negative report. If your partners are asking when you will be releasing new marketing efforts, it might be time to revamp the marketing plan.
Salespeople – Outside salespeople are a great barometer for the measurement of marketing effectiveness. Ask for feedback from your soldiers in the field to determine whether the message you are providing and the ways you are providing it are effective. You are sure to get advice in any case, but if the feedback is overwhelmingly negative or customers are completely unaware of your latest marketing efforts, your plan should be revised to better address existing clients and to suit the needs of your sales team.
Competitor Response – The actions of your competitors can often be very telling when it comes to the success or failure of your marketing plan. If competitors rush to copy what you’ve done or try their best to one-up your initiatives, the plan is working. If your campaigns go largely ignored or there is an immediate negative response, there may be an issue or at least a question about what you’ve set in motion.
Whatever you do, I strongly recommend that you shy way from telling people you are too busy! After, it’s busy we want because a good majority of business owners work in their business and not in their business. 365 days a year is the best time to work on your business.
Gosser Corporate Sales Inc.