How often are you asked these questions…. Do you do? How much? How Soon? Cheap?

I realize that my business is all about meeting deadlines for events that people have, but just a little advance planning might result in LESS STRESS, LESS WORRY and a BETTER HEALTHY LIFESTYLE. Because stress and worrying about some things when you shouldn’t have to would make life so much easier. We all know that Uncle Sam wants us to file our tax returns by April 15th every year. 1/3 of Americans wait until the last minute to file taxes… Just realize, if you file early, your possible REFUND comes to you earlier. So why do so many people procrastinate on taxes? Wouldn’t it be nice to confront something every single time a deadline nears and get it done well in advance. A simple task such as tax filing. There is a cost involved with waiting until the last minute to file your taxes. STRESS, WORRY and just plain ‘ole silliness. Doing your taxes for cheap, ends up you getting something cheap.

Think about that the next time you pick up the phone or email someone in the service business and what something quick and cheap. I dislike that word, however people want things cheap. This is how I define CHEAP:
* not expensive
* not of good quality
* unfair/unkind
* without value
* against spending money

However when someone does CHEAP for someone, some complain: It’s not good quality and not what I expected. The value of the product you gave me was bad. I really didn’t want to spend a whole lot of money, but I want something good. You can’t get good quality, good value, good product when you begin by saying How much? How Soon? Cheap?.

A very large percentage of people ask “How Much?”, when really they should be asking “How Soon Can You Get It Done?.”

As a small business owner, I don’t give any pricing over the telephone when someone calls (and I lose some customers over that, and that’s OK by me), but again they want it CHEAP. They ask that famous question, “How Much?” Being in the promotional products business, a $7 t-shirt price over the telephone, could end up being a 4-color front design, a 2-color back design and something printed on both sleeves and now that $7 t-shirt is $27 in reality because now they only want 1 (one). I ask all inquiring businesses or individuals to email us their printing ideas so that we can see what we are walking into…

As a consumer who buys things, I’ve been trying to change my bad habits of falling into that same trap of How Much Does That Cost? I really have to think about how to re-word the words. I’ve been asking different questions about needing services.

Here are some examples:

1. I really would like to see that product in a reddish brick color. Can you show we what that looks like?

2. When will you be able to provide the landscaping additions at my house that we recently agreed on?

3. So I had you make me a plaque exactly the way I want it, when could it be done?

Once a service is provided in a timely fashion, then I have no problem paying someone a price that I think is reasonably priced and that we agree upon.

Rick Gosser
Gosser Corporate Sales Inc.
219-808-9888
http://www.gossercorpsales.com

We can embroider on anything…

A recent discussion about what type of things we can embroider on, made me really think about that one.

Since 2002, I have been in the embroidery business and there never has been any item that we can’t embroider on. I have done leather motorcycle seats (flat and off the bike of course), t-shirts, sweatshirts, polo shirts, dress shirts, hats and caps, jackets, briefcases, bags, chef coats, aprons, visors, towels, wedding robes, blankets, scarfs, lab coats, doctors and nurses scrubs, sweaters, tots bags, messenger bags Christmas stockings.

The challenge becomes, when a potential client or client has that next unusual question, “Can you embroider on?”

So, we are challenging you, to challenge us! It’s not like we are wanting something different or odd to embroider on. But, we do ALL of own embroidery in-house with our own machines that run like a fine tuned oiled machine. My machine technician recently told me “You have the best kept secret in the Midwest, your machines are over 13 years old and they run better than the new machines, because you take care of them.”

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Email us any logo in a PDF, EPS, AI, JPG or whatever file, and we can turn it into embroidery for you.

You see most of our projects on our company Facebook page.

Rick Gosser
Gosser Corporate Sales Inc.
phone: 219-808-9888
email: sales@gossercorpsales.com
web: http://www.gossercorpsales.com
Facebook: https://www.facebook.com/gossercorpsales/

NO SUCH THING AS “FREE.” STOP ASKING!

People should STOP asking businesses for “FREE” things. All business owners that I know are in business for a very simple reason… To Make People Happy & too make some money! We can’t give everybody, everything for FREE. Organizations need to STOP asking for donations. If all business owners gave a donation to everyone that asked, then we would no longer be in business.

Everyday I get a random letter or email from someone asking for something for “FREE.” Monetary or a physical item would be fine. Fine? Well, that material physical thing costs business owners money to get it to give it to you. These places need to smarten up and solicit the business owners where they do business at. A few years ago, I decided to donate money or items to clients or employees involved with organizations. That is a very easy decision to make.

I give plenty of money to not-for-profit organizations for a variety of reasons and that is my choice. People should stop asking every business in a local chamber of commerce for money for their baseball team or softball team. Spend some of your hard earned money and shop with local businesses and then when the donation topic comes up, those businesses would be more than willing to help out the organization.

STOP the random asking for money. The majority of business owners are giving, we just can’t give to everyone.

Rick Gosser

Gosser Corporate Sales Inc.

219-808-9888

http://www.gossercorpsales.com

The first question should be “How Soon Can You Get It Done?”, not “How Much?”

It’s a nationwide thing… a very large percentage of people ask “How Much?”, when really they should be asking “How Soon Can You Get It Done?.” As a small business owner, I don’t give any pricing over the telephone when someone calls and asks that famous question, “How Much?” Being in the promotional products business, a $7 t-shirt price over the telephone, could end up being a 4-color front design, a 2-color back design and something printed on both sleeves and now that $7 t-shirt is $27 in reality because now they only want 1 (one). I ask all inquiring businesses or individuals to email us their printing ideas so that we can see what we are walking into…

As a consumer who buys things, I’ve been trying to change my thinking about shopping for my personal needs and not ask that question. I’ve been asking different questions about needing services.

Here are some examples:

1. When will you be able to provide the landscaping additions at my house that we recently agreed on?

2. I have a water spot on my master bedroom ceiling, how soon can you come out and view the damage and figure out where that water is coming from?

Once a service is provided in a timely fashion, then I have no problem paying someone a price that I think is reasonably priced and that we agree upon.

Rick Gosser
Gosser Corporate Sales Inc.
219-808-9888
http://www.gossercorpsales.com

How response time pays off for business owners. What’s yours?

Someone told me the other day, “I tried to get a hold of you”, my response was “Well, you didn’t try hard enough”. People can Call ME, Text ME, Email ME, Facebook me, Twitter ME, Linked In ME, Google+ ME, Pinterest ME, Instagram ME, Facetime ME. The point is my response time is instantly within minutes if my phone is with me, which most times it is. Unless, I’m on an airplane, under water, doing an adventure (which is how I live my life), then I’ll respond very quickly and at all hours of the day/night.

A business owner once told me “I never answer my phone after 5 pm”. I said “How’s that working for you?”, because you are not even aware of how much business you are losing by not answering your phone after 5 pm.

I would have to say that I get business from 95% of all those people that contact me after 5 pm. That is the time that they have to contact me, so I know it’s important for them to want to talk. For those business owners that ignore people after 5 pm, YOU are missing out on some valuable business.

Just recently I was conversing with a person from San Pedro, Cortes, Honduras after 9 pm CST and I got his business. He is getting married and wanted some imprinted photo frames to give to their guests that will be unable to attend the wedding in Honduras. I was able to help him and he gave me his business.

Want to grow your business? Be Different, And Respond Faster. A quicker response is a good way to stand out from your competition. Statistics show that 85% of the business owners that respond to a request from a potential client, will get that business.

So, next time that phone rings, dings, pops, squeals, bings, bangs or whatever your tones are, RESPOND.

YOU might grow your business.

Rick Gosser
Gosser Corporate Sales Inc.
phone 219-808-9888
email sales@gossercorpsales.com
web http://www.gossercorpsales.com

Does branding matter to small businesses? 8 tips to help YOU!

The answer to this question is a simple ‘Yes’. Branding matters to every business but perhaps more so to a small business, where it really helps to differentiate you from the competition. You need to be memorable, if people can’t remember your name how are they going to find you?

Here are some tips to help you grow your branding and stay front of mind.

1. Develop your brand mantra which is the heart and soul of your business. Your mantra is a quick and simple memorable statement that tells everyone immediately who you are and what you have to offer.

2. In addition to your brand mantra choose your brand messages – most companies have three key messages but it is perfectly ok to have one if you feel it does everything you need. Your messages should tell your audience what sets you apart from the competition, the added value you bring to the table and why they should choose you.

3. Tone of voice is about creating a voice to accompany your branding messages and mantra. Tonality is not just about what you say but how you say it. Do you want to be seen as formal and corporate or informal but professional, or professional but fun? Your tone of voice is a reflection of your personality so be sure that the persona you are putting out is consistent throughout all your marketing material and is in line with your business goals.

4. Your logo and design scheme is a graphical representation of your business. It needs to consistently appear on all your marketing materials and harmonize with your messaging. When starting out it’s important to invest in a design expert who can encapsulate the essence of your brand in a graphical way. Many solo operators go down the route of designing the scheme themselves, unless you have undertaken graphical training it will look like a ‘home job’ – investing in this element of your business is worthwhile.

6. Be consistent – every branding expert will tell you that you need to be focused about how you appear, how you engage with your clients and how you deliver your services. By being consistent you tell your clients that you are reliable and dependable and this helps build a trustworthy brand because people know what to expect.

7. Remember to think, act and plan like a business leader. The more you plan the more prepared you will be. The saying ‘fail to plan and you’re planning to fail’ has a lot of merit. The great thing about planning is if you are organized and on top of what you are doing then when an issue arises you can deal with it swiftly.

8. Thank you. Saying thank you to your clients, employees, freelancers and yourself is important. If you’ve done a great job give yourself a pat on the back. If you had an opportunity to present to a potential new client thank them for their time and tell them how excited you are to have the opportunity to present. There is nothing wrong in telling clients this providing it’s done in a genuine way – very few people do this and you will be remembered for it.

If you are just starting out or been operating for a number of years your brand is an important part of your business success. It’s never too late to start and as the leader of your business it’s your job to pull it all together and drive it forward.

Rick Gosser
Gosser Corporate Sales Inc.
219-808-9888
http://www.brandingcaptain.com

We can make shirts from pictures…

Recently it seems our clients are asking us to male shirts using pictures. Years ago I would of asked, “You want me to make a shirt using your picture.? Sorry, we don’t do that kind of work. However, changes in the decorated apparel business now allows us to put on our creative thinking hats and now we say, “Sure, we can help take your idea and make it reality.

Here is the latest picture we got with a simple request: She said, “I want the shot glass image with some lettering added.” Can you do that? Of course was my answer. This is what we made for her, exactly what she wanted.

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These shirts will be sailing to the Bahamas as they leave tonight on their cruise.

You have the ideas, we turn them into reality. What can we make for you? http://www.gossercorpsales.com

Rick Gosser
Gosser Corporate Sales Inc.
219-808-9888
http://www.gossercorpsales.com

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