Why do people wait until the last minute to order things?

I’m in my 14th year of being in business and I’ve always wondered… “Why do people wait until the last-minute to order things? THEY expect me to drop everything we are doing to discuss what their needs are. THEY expect me to do it right away. THEY expect me to make them the order cheap.

I DON’T DO CHEAP! I dislike that word, however people want things cheap. This is how I define CHEAP:
* not expensive
* not of good quality
* unfair/unkind
* without value
* against spending money

99% of the time I can do the order if I have enough time.

I realize that my business is all about meeting deadlines for events that people have, but just a little advance planning might result in LESS STRESS, LESS WORRY and a BETTER HEALTHY LIFESTYLE. Because stress and worrying about some things when you shouldn’t have to would make life so much easier. Think about that the next time you pick up the phone or email someone in the service business and what something quick and cheap.

However, when someone does CHEAP for someone, some complain: It’s not good quality and not what I expected. The value of the product you gave me was bad. I really didn’t want to spend a whole lot of money, but I want something good. You can’t get good quality, good value, good product when you begin by saying how much? how soon? how cheap?.

As a consumer who buys things, I’ve been trying to change my bad habits of falling into that same trap of How Much Does That Cost? I really have to think about how to re-word the words. I’ve been asking different questions about needing services. Here are some examples: 1. I really would like to see that product in a reddish brick color. Can you show we what that looks like? 2. When will you be able to provide the landscaping additions at my house that we recently agreed on? 3. So I had you made me a plaque exactly the way I want it, when could it be done?

Once a service is provided in a timely fashion, then I have no problem paying someone a price that I think is reasonably priced and that we agree upon.

Rick Gosser
Gosser Corporate Sales Inc.
219-808-9888
http://www.gossercorpsales.com

Build Your Brand When You Are Busy! Try to stay away from: I don’t have the time. How Full Is Your Plate?

The best time to build your brand is when you say your plate is full. May people avoid doing things to grow their business because they say they are busy and don’t have the time. Marketing and social media posts are best to do when you are busy because it shows people that you are engaged all of the time. If you post once a month then it shows people that you are inconsistent with your business. People buy from people who are current in their activity.

Marketing plans serve as the blueprints for your company’s sales strategy. They lay out every detail of what’s to come over the next year or years and may be subject to alteration or evaluation because of changes in the market. Marketing should not be set in motion and left alone, but constantly reviewed, evaluated and adjusted to suit the needs of the company and the wants of the consumer. Understanding how to judge whether your marketing plan is delivering the best possible results can save you time and money and help ensure the success of your business.

Here are several ways to evaluate your marketing plans:

ROI – Return on investment is always a major concern when it comes to marketing or any other business expense. The idea is to check whether the money you put into your marketing plan has resulted in a profit. You can calculate an overall measurement, but a more specific breakdown by each marketing initiative will tell you exactly which campaigns worked and which fell short.

Sales Numbers – Reading the numbers can be the fastest and most basic way to determine whether your plan is working. Take into account any rise in prices or expansion of the business, but when all is said and done, in raw numbers, you are selling more than you did a year ago.

Customer Response – Customer response in all its varied forms can help you to determine what type of reactions your marketing creates. Responding immediately in some way shows the potential client you care.

Expansion – If your marketing reach is expanding, the effectiveness of your plan is the probable cause. Marketing that makes its way into new regions either by customer recommendation or natural growth indicates both a successful and popular product or experience and an effective marketing message.

Partner Response – Your marketing partners will offer feedback about whether your marketing plan is working. These outside members of the team might feel the effects of a successful campaign before you do because they are often on the front lines and might have more direct customer interaction. The same goes for a negative report. If your partners are asking when you will be releasing new marketing efforts, it might be time to revamp the marketing plan.

Salespeople – Outside salespeople are a great barometer for the measurement of marketing effectiveness. Ask for feedback from your soldiers in the field to determine whether the message you are providing and the ways you are providing it are effective. You are sure to get advice in any case, but if the feedback is overwhelmingly negative or customers are completely unaware of your latest marketing efforts, your plan should be revised to better address existing clients and to suit the needs of your sales team.

Competitor Response – The actions of your competitors can often be very telling when it comes to the success or failure of your marketing plan. If competitors rush to copy what you’ve done or try their best to one-up your initiatives, the plan is working. If your campaigns go largely ignored or there is an immediate negative response, there may be an issue or at least a question about what you’ve set in motion.

Whatever you do, I strongly recommend that you shy way from telling people you are too busy! After, it’s busy we want because a good majority of business owners work in their business and not in their business. 365 days a year is the best time to work on your business.

Rick Gosser
Gosser Corporate Sales Inc.
phone 219-808-9888
email sales@gossercorpsales.com
web http://www.gossercorpsales.com

HIRE A PROFESSIONAL…. LESS STRESS FOR EVERYONE!

So many people think they can do everything on their own and I too am one of them. But, when it comes to something that is not my expertise (which is many things), I hire someone who is. Being in the graphics business so many people think they are designers when really they are financial advisors, landscapers, painters, electricians, home health care businesses, massage therapists, and so on. I personally would not hire my plumber to paint my house, or hire my electrician to do my landscaping. They may be capable of doing those tasks, but it’s not their expertise. The key reason I hire someone is to get the job done. How many times have you attempted to do something that you are not good at?… And then the job A). Never gets done or B). Is done wrong. Proud people don’t want to admit either, but your spouse or significant other probably or might be reminding you of task everyday. I’m one that will easily make that phone call to the electrician to hang that light fixture/fan because if I did it the fan would wobble. So, the next time you think you can do something because it might save you some money when in the end it cost you more money. Maybe not real money $$$, but TIME IS MONEY $$$.

Rick Gosser
Gosser Corporate Sales Inc.
219-808-9888
http://www.gossercorpsales.com

How often are you asked these questions…. Do you do? How much? How Soon? Cheap?

I realize that my business is all about meeting deadlines for events that people have, but just a little advance planning might result in LESS STRESS, LESS WORRY and a BETTER HEALTHY LIFESTYLE. Because stress and worrying about some things when you shouldn’t have to would make life so much easier. We all know that Uncle Sam wants us to file our tax returns by April 15th every year. 1/3 of Americans wait until the last minute to file taxes… Just realize, if you file early, your possible REFUND comes to you earlier. So why do so many people procrastinate on taxes? Wouldn’t it be nice to confront something every single time a deadline nears and get it done well in advance. A simple task such as tax filing. There is a cost involved with waiting until the last minute to file your taxes. STRESS, WORRY and just plain ‘ole silliness. Doing your taxes for cheap, ends up you getting something cheap.

Think about that the next time you pick up the phone or email someone in the service business and what something quick and cheap. I dislike that word, however people want things cheap. This is how I define CHEAP:
* not expensive
* not of good quality
* unfair/unkind
* without value
* against spending money

However when someone does CHEAP for someone, some complain: It’s not good quality and not what I expected. The value of the product you gave me was bad. I really didn’t want to spend a whole lot of money, but I want something good. You can’t get good quality, good value, good product when you begin by saying How much? How Soon? Cheap?.

A very large percentage of people ask “How Much?”, when really they should be asking “How Soon Can You Get It Done?.”

As a small business owner, I don’t give any pricing over the telephone when someone calls (and I lose some customers over that, and that’s OK by me), but again they want it CHEAP. They ask that famous question, “How Much?” Being in the promotional products business, a $7 t-shirt price over the telephone, could end up being a 4-color front design, a 2-color back design and something printed on both sleeves and now that $7 t-shirt is $27 in reality because now they only want 1 (one). I ask all inquiring businesses or individuals to email us their printing ideas so that we can see what we are walking into…

As a consumer who buys things, I’ve been trying to change my bad habits of falling into that same trap of How Much Does That Cost? I really have to think about how to re-word the words. I’ve been asking different questions about needing services.

Here are some examples:

1. I really would like to see that product in a reddish brick color. Can you show we what that looks like?

2. When will you be able to provide the landscaping additions at my house that we recently agreed on?

3. So I had you make me a plaque exactly the way I want it, when could it be done?

Once a service is provided in a timely fashion, then I have no problem paying someone a price that I think is reasonably priced and that we agree upon.

Rick Gosser
Gosser Corporate Sales Inc.
219-808-9888
http://www.gossercorpsales.com

We can embroider on anything…

A recent discussion about what type of things we can embroider on, made me really think about that one.

Since 2002, I have been in the embroidery business and there never has been any item that we can’t embroider on. I have done leather motorcycle seats (flat and off the bike of course), t-shirts, sweatshirts, polo shirts, dress shirts, hats and caps, jackets, briefcases, bags, chef coats, aprons, visors, towels, wedding robes, blankets, scarfs, lab coats, doctors and nurses scrubs, sweaters, tots bags, messenger bags Christmas stockings.

The challenge becomes, when a potential client or client has that next unusual question, “Can you embroider on?”

So, we are challenging you, to challenge us! It’s not like we are wanting something different or odd to embroider on. But, we do ALL of own embroidery in-house with our own machines that run like a fine tuned oiled machine. My machine technician recently told me “You have the best kept secret in the Midwest, your machines are over 13 years old and they run better than the new machines, because you take care of them.”

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Email us any logo in a PDF, EPS, AI, JPG or whatever file, and we can turn it into embroidery for you.

You see most of our projects on our company Facebook page.

Rick Gosser
Gosser Corporate Sales Inc.
phone: 219-808-9888
email: sales@gossercorpsales.com
web: http://www.gossercorpsales.com
Facebook: https://www.facebook.com/gossercorpsales/

NO SUCH THING AS “FREE.” STOP ASKING!

People should STOP asking businesses for “FREE” things. All business owners that I know are in business for a very simple reason… To Make People Happy & too make some money! We can’t give everybody, everything for FREE. Organizations need to STOP asking for donations. If all business owners gave a donation to everyone that asked, then we would no longer be in business.

Everyday I get a random letter or email from someone asking for something for “FREE.” Monetary or a physical item would be fine. Fine? Well, that material physical thing costs business owners money to get it to give it to you. These places need to smarten up and solicit the business owners where they do business at. A few years ago, I decided to donate money or items to clients or employees involved with organizations. That is a very easy decision to make.

I give plenty of money to not-for-profit organizations for a variety of reasons and that is my choice. People should stop asking every business in a local chamber of commerce for money for their baseball team or softball team. Spend some of your hard earned money and shop with local businesses and then when the donation topic comes up, those businesses would be more than willing to help out the organization.

STOP the random asking for money. The majority of business owners are giving, we just can’t give to everyone.

Rick Gosser

Gosser Corporate Sales Inc.

219-808-9888

http://www.gossercorpsales.com

The first question should be “How Soon Can You Get It Done?”, not “How Much?”

It’s a nationwide thing… a very large percentage of people ask “How Much?”, when really they should be asking “How Soon Can You Get It Done?.” As a small business owner, I don’t give any pricing over the telephone when someone calls and asks that famous question, “How Much?” Being in the promotional products business, a $7 t-shirt price over the telephone, could end up being a 4-color front design, a 2-color back design and something printed on both sleeves and now that $7 t-shirt is $27 in reality because now they only want 1 (one). I ask all inquiring businesses or individuals to email us their printing ideas so that we can see what we are walking into…

As a consumer who buys things, I’ve been trying to change my thinking about shopping for my personal needs and not ask that question. I’ve been asking different questions about needing services.

Here are some examples:

1. When will you be able to provide the landscaping additions at my house that we recently agreed on?

2. I have a water spot on my master bedroom ceiling, how soon can you come out and view the damage and figure out where that water is coming from?

Once a service is provided in a timely fashion, then I have no problem paying someone a price that I think is reasonably priced and that we agree upon.

Rick Gosser
Gosser Corporate Sales Inc.
219-808-9888
http://www.gossercorpsales.com

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